Speech to the National Press Club on Media and the Internet
delivered 2 June 1998, Washington, D.C.
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"Applause for Matt Drudge in Washington at the Press Club": Now there's a scandal. It's the kind of thing I'd have a headline for.
I'd like to thank the president of the Press Club, Doug Harbrecht -- thank you very much -- for extending the invitation to address you today; and to Kerry Gildae, the brave member of the Speakers Committee, for suggesting it. Thank you very much.
You know, last time I was in town -- and this is my hometown, Washington; I grew up here -- I arrived to a headline in the local paper: "I was baby-sat by Matt Drudge -- Exclusive!" It quoted one of my elementary-school chums, "Even at age 12, Drudge already liked to tell stories. He'd take all the kids down to a creek behind my house when it was dark and tell us those elaborate stories. We'd be terrified." Well, the only thing that has changed is my shoe size.
You know, and what a place, Washington, DC, to grow up in. I used to walk these streets as an aimless teen, young adult; walk by ABC News over on DeSales, daydream; stare up at the Washington Post newsroom over on 15th Street; look up longingly, knowing I'd never get in -- didn't go to the right schools, never enjoyed any school, as a matter of fact, didn't come from a well-known family -- nor was I even remotely connected to a public -- a powerful publishing dynasty.
Burning I may have been, but I was sophisticated enough to know I would never be granted any access, obtain any credentials, get that meeting with Vernon Jordan, or work with Newsweek magazine. There wasn't a likelihood for upward mobility in my swing-shift position at 7-11. (That was my last job in Washington.)
So, in the famous words of another newsman, Horace Greeley, I, still a young man, went West, out to Hollywood. And I do mean Hollywood, not Beverly Hills, not the Palisades, no 90210 for this kid. It was the part of Hollywood they always promise -- promised to clean up and they never do, a part of Hollywood you see on Cops -- where you twinkle and then wrinkle and people forget about you. That's where I'm from.
I swung into another clerk job, this time at CBS. I folded T-shirts in the gift shop, dusted off 60 Minutes mugs. Occasionally, after hours, I had conversations with the ghost of Bill Paley. It was during one of these wee-hour chats that he reminded me the first step in good reporting is good snooping. Inspired, I went out of my way to service the executive suites. I remember I delivered sweatshirts to Jeff Sagansky, at the time president of CBS.
Overhearing, listening to careful conversations, intercepting the occasional memo -- [I] would volunteer in the mail room from time to time -- I hit pay dirt when I discovered that the trash cans in the Xerox room at Television City were stuffed each morning with overnight Nielsen ratings -- information gold. I don't know what I did with it. I guess we were -- me and my friends knew Dallas had got a 35-share over Falcon Crest. But we thought we were plugged in.
I was on the move -- least I thought so. But my father worried I was in a giant stall. And in a parental panic he overcame his fear of flying and dropped in for a visit. At the end of his stay, during the drive to the airport, sensing some action was called for, he dragged me into a blown-out strip on Sunset Boulevard and found a Circuit City store. "Come on," he said desperately. "I'm getting you a computer." "Oh, yeah, and what am I doing to do with that?" I laughed.
And as they say at CBS studies: "Cut, two months later." Having found a way to post things on the Internet -- it was a quick learn; Internet news groups were very good to me early on -- I moved on to scoops from the sound stages I had heard -- Jerry Seinfeld asking for a million dollars an episode -- to scoop after scoop of political things I had heard from some friends back here.
I collected a few e-mail addresses of interest. People had suggested I start a mailing list, so I collected the e-mails and set up a list called The Drudge Report. One reader turned into five, then turned into 100. And faster than you could say "I never had sex with that woman," it was 1,000, 5,000, 100,000 people! The ensuing website practically launched itself!
What's going on here? Well, clearly there is a hunger for unedited information, absent corporate considerations. As the first guy who has made a name for himself on the Internet, I've been invited to more and more high-toned gatherings such as this, the last being a conference on Internet & Society and some word I couldn't pronounce, up at Harvard a week ago. And I mention this not just to blow my own horn, but to make a point. Exalted minds -- the panelists' and the audience's average IQ exceeds the Dow Jones -- didn't appear to have a clue what this Internet's going to do; what we're going to make of it, what we're going to -- what this is all going to turn into. But I have glimpses. And sometimes deep in the middle of the night I tell them to Bill Paley.
We have entered an era vibrating with the din of small voices. Every citizen can be a reporter, can take on the powers that be. The difference between the Internet, television and radio, magazines, newspapers is the two-way communication. The Net gives as much voice to a 13-year-old computer geek like me as to a CEO or speaker of the House. We all become equal. And you would be amazed what the ordinary guy knows.
From a little corner in my Hollywood apartment, in the company of nothing more than my 486 computer and my six -- six-toed cat, I have consistently been able to break big stories, thanks to this network of ordinary guys. The Drudge Report: first to name the vice-presidential nominee on the Republican ticket last election; first to announce to an American audience that Princess Diana had tragically died; first to sell -- tell the sad, sad story of Kathleen Willey; first every weekend with box-office results that even studio executives, some of them, admit they get from me. A new cable network is forming. I was first to announce the unholy alliance between Microsoft and NBC.
I've written thousands of stories, started hundreds of news cycles. My readers can follow earthquakes, weather patterns, read Frank Rich on Saturday, Maureen Dowd on Sunday, from my site link to Bob Novak on Monday; dozens of other media spectrum[s], from Molly Ivins; track the world's news wires minute to minute.
And this is something new. This marks the first time that an individual has access to the news wires outside of a newsroom. You get to read all the news from the Associated Press, UPI, Reuters, to the more -- the more arcane Agence France-Presse and the Chenois [phonetic]. I'm a personal fan of the Chenois Press.
And time was only newsrooms had access to the full pictures of the day's events. But now any citizen does. We get to see the kinds of cuts that are made for all kinds of reasons -- endless layers of editors with endless agendas changing bits and pieces, so by the time the newspaper hits your welcome mat it had no meaning. Now with a modem, anyone can follow the world and report on the world -- no middle man, no Big Brother. And I guess this changes everything.
It certainly changed on the night of January 17th, when Newsweek spiked, at the 11th hour, a well-researched, responsibly documented piece about the President of the United States and an obscure White House intern named Monica Lewinsky. After checking with multiple sources, I ran a story about the killing of the story. According to the Los Angeles Times, people familiar with the matter said Clinton was informed Saturday night or Sunday morning The Drudge Report had posted that Lewinsky was about to erupt. For four days I had the story exclusively, and I took a lot of heat. Everyone was afraid of it until the water broke...over at The Washington Post that Wednesday, and then everyone jumped on it.
Now they love it too much, and I'm still taking the heat. "He's one man out of control," a caller warned on talk radio in Los Angeles. "There is such a built-in level of irresponsibility in everything he does," cried First Amendment protector Floyd Abrams in a page one Wall Street Journal piece. "The notion of a Matt Drudge cyber gossip sitting next to William Safire on Meet the Press would have been unthinkable," smacked Watergate's Carl Bernstein in an op-ed.
I was here last night looking over the Press Club, and I noticed a room dedicated to one of -- someone I can relate to, John Peter Zenger. And there's a plaque outside the room. And I think he could relate to some of the heat I've been getting:
Got me thinking that really what we're looking at here is history repeating. When radio lost out to television, there was anxiety. The people in the radio business were absolutely anxious and demanded government stop the upcoming television wave. Television was very nervous about other mediums coming forward -- cable. The movies were -- didn't want sitcoms to be taped at movie studios for fear it would take away from the movies.
No, television saved the movies. The Internet is going to save the news business. I -- I envision a -- a future where there'll be 300 million reporters, where anyone from anywhere can report for any reason. It's freedom of -- freedom of participation, absolutely realized.
The First Lady of the United States recently addressed concerns about Internet during a Cyberspatial Millennium Project press conference just weeks after Lewinsky broke. She said,
I wonder who she was referring to.
Mrs. Clinton continued,
Would she have said the same thing about Ben Franklin or Thomas Edison or Henry Ford or Einstein? They all leapt so far ahead out that they shook the balance. No, I say to these people, faster, not slower. Create. Let your mind flow. Let the imagination take over. And if technology has finally caught up with individual liberty, why would anyone who loves freedom want to rethink that?
And that's why I'm addressing you today. It got me in the door, this new technology. You walk into the Press Club, you see a plaque dedicated to Joseph Pulitzer -- someone, again, I love:
And if Pulitzer were alive today in this time, he would add "using future mediums."
I was walking the streets of Washington -- the streets I grew up in -- last night. Found myself in front of the Washington Post building again, looking up, this time not longingly. This time I laughed.
Let the future begin.
1 Some content omitted from the entire passage. Pulitzer wrote: "Our Republic and its press will rise or fall together. An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations." (The North American Review, 1904, emphasis added)
Also in this database: Matt Drudge - Q & A at the Washington Press Club
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